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If you price your products higher than your competitors then you easily lose customers. A society's basic values, perceptions, preferences and behaviours are all part of its ________ environment. Just be careful not to join a race to the bottom this is when businesses keep undercutting each other in an attempt to win more business but inadvertently drive down profits for everyone. Frequent flyer programs offered by airlines are an example of a ________. blends to produce the response it wants in the target market. A dividend of $575 was debited to Salaries and Wages Expense for$575 and credited to Cash for $575. This, report has found out that Lucozade uses differentiated target marketing, while Red Bull, targets teenagers and young adults. When deciding the price you should be : holistic strategic dynamic In this instance, you would work out your COGS, add a markup, and charge per project. Once youve determined the COGS, you would apply a fixed percentage to make a profit. Here are 15 types of pricing strategies that were going to explore in this article: The type of pricing strategy that you use will depend on a few factors. Cash received from a customer on account was debited for $570, and Accounts Receivable was credited for the same amount. Moreover, it has team of creative artist and accesses all media source to accomplish the goals. You have been directed to study the factors close to the company that affect its ability to serve its customersdepartments within the company, suppliers, marketing intermediaries, customer markets, competitors, and publics. \text{Accounts Receivable}&\text{\$\hspace{10pt}3,231}\\ ________ is the process of developing and maintaining a strategic fit between the organisation's goals and capabilities and its changing market opportunities. For example, the watch brand, Whenever you offer two or more products for a single price, youre using a bundle pricing model. Shania works hard to foster an emotional relationship between her Internet customers and the beauty products and services that she and her staff sell. Our reports come in PDF, Powerpoint, Word and Excel Databook formats. a product's performance matches or exceeds customer expectations. Read on to discover more details or take a look at all of our UK Drinks market research. All of the following are accurate descriptions of modern marketing today, EXCEPT which one? If the copywriter were able to prove this value upfront, it would be reasonable for them to charge thousands or even tens of thousands of dollars for the sales page. This pricing model differs from high-low pricing because the aim is to lower prices as slowly as possible over a long period of time to maximize profits. A mission statement should focus on sales or profits. Sydney: +61 2 8315 2110 Effective positioning begins with ________ the company's marketing offer in order to give consumers more perceived value. In relation to the this objective, this report has selected Lucozade Energy and Red, Bull brands to compare and contrast how effectively they apply the 4Ps of marketing. Consequently, they can offer very low prices to attract customers and poach customers from competitors. Services were performed on account for a client for$890. However, if you provide a quick, repeatable service, this pricing model can attract clients who would rather avoid committing to a large project-based fee. c. Educational. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts. Delivering superior customer value and customer satisfaction are the two keys to building lasting customer relationships, true or false? Spotlight on health should support exercise. For instance, rural locations typically have a slower economy and lower average wages than big cities do. | All rights reserved. WebThe 5 most common pricing strategies. The effects Both the brands belong to energy drinks sector, that particularly claims to give an energy or stimulant boost to enhance physical performance, and/or support mental alertness (Mintel, 2017). 1. Brands Premium fruit, nuts, and dairy drinks have gained popularity in the gifting food/drink industry. One way of increasing purchase is offering bundle deals of nuts and yogurt. is very similar to its competitors pricing, but the platform provides many more features for the same price. A payment on account for$206 was credited to Cash for $206 and credited to Accounts Payable for$260. All Rights Reserved Design & Developed By:: RINJAcom, For enquary We can help:: +233 (0) 24-611-9999. A firm has high customer equity when it has a high proportion of loyal, profitable customers. A common tactic is charm pricing when a price ends in 9, 99, or 95 to make it feel cheaper than it is. As with the wider drinks market, the sports and energy drinks market was hit in 2020 by the loss of higher-value occasions through foodservice and on-trade venues, which faced closures for a large part of the year and restrictions when operational. C. A mission statement should be specific. Nutrition and functionality "While the majority (85%) of US adults age 22+ drink alcohol, one in five drinkers has reduced their consumption in the past year, continuing a trend in moderation that stunts performance. Mintels proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues. Meanwhile, long-beloved unhealthy food and drinks could still preserve their market share by incorporating superfoods As a growing market, the juice category is led by consumers health consciousness and driven by advanced manufacturing and transportation techniques. Daley \textbf{TRIAL BALANCE}\\ The PAF methods and procedures for a particular pricing situation allow a current pricing strategy to be compared systematically to the best pricing strategy In a SWOT analysis, which of the following would be considered a strength? Therefore the analysis will help Most importantly, they need to shift their mind-set. However, tactics like these dont work well when your target market is primarily concerned with quality and/or prestige. Lucozade Brand Strategy It was almost 30 years ago when Lucozade made the decision to transform from a sickness product to an energy and sports drink. 33% of sports and energy drink users are more likely than non-users (26%) to find the advertising for energy drinks off-putting. Instead of charging for the hours worked, the business will set a flat fee for the project upfront. Marketing Mix Assignment - Lucozade and Red Bull, Report has highlighted the marketing mix tactics of Lucozade and Red Bull. A cost-plus pricing strategy is one of the most straightforward ways to price your offers. Punjab University College Of Information Technology, Comparison between marketing mix of Lucozade and Red bull.docx, Comparison of marketing mix of Apple watch series 4 and Fitbit versa 2.docx, Institute of Business Administration, University of Dhaka, Iuliana Sofrone BUCKS MG412 Principles of Marketing CW1 R2111370243.docx, Week 9 Workshop questions and Solutions.docx, SUPPORT TEAM ASSIGNMENT HELP ,SEE REFERENCE NOTES.DOCX, KASB Institute of Technology, Karachi (Main Campus), Westminster International College, Malaysia, Marketing_Management___Strategy_-_Red_Bull_Case_Study, London School of Accountancy & Management, PR Assignment 02 - Sameera Wickramarathna - Student ID 8796495 - Copy.docx, 13 Responsibility for prior appraisal According to the SF reg 12601999 art 26, XVXDOO VKRUW WHUP WR EH SDLG RU UHFHLYHG RQ DQ REOLJDWLRQ EHJLQQLQJ DW D, In x and y be vector in a hilbert space the X is said to orthegonal to y if a, The basic assumption underlying the balanced scorecard is that people will take, Duration 15 seconds III Secondary Generalized Seizure Begins in one area of the, Stage 3 Children ages 9 or 10 now understand that death is personal universal, SUSTAINMENT Dedicated team of personnel to run social media accounts Should be a, Council predicted a slowdown in growth in GDP per capita of 033 055 percentage, Task 1 Create a Web App that uses a Docker container In this task you will, Galileo Galilei and Giordano Bruno and post your comments considering scientists.docx, You can review this topic area in Module 6 of the Study guide under the section, Stroke Volume and Cardiac Output Worksheet.docx, 12 What television shows theme was played at the commissioning of the first, In your own answer. "- John Owen,Associate Director The shrinking child population and the growing issue of childhood obesity in China is pressuring brands and companies to help parents with premiumised food and drink which accentuates naturalness, nutrient-dense, and functionality in weight management. Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers. This report uses marketing mix as a tool to analyse the marketing strategy used by Lucozade to understand how the company promote its products. After that, by analysising the market share and the performance, the brands position in competition is identified. Then, through comparing with Lucozades rival- Red Bull, strength and weakness are showed. Unsurprisingly, premium pricing is most often used by luxury brands in the fashion and hospitality industries. For example, you could combine project-based pricing with cost-plus pricing. A new, more inclusive approach with softer and more widely relevant messages around energy are needed. Most household income is used up in purchasing food, housing and transportation, true or false? Both the companies, have adopted different pricing strategies, promotional strategies, product strategies. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. For example, you may want to combine cost-plus pricing with psychological pricing. This is why supermarkets often sell the same products for less money in rural locations and more money in larger cities. ________ should be market oriented and defined in terms of ________. Targeting at-home usage through larger pack sizes, formats that need to be diluted and products that are designed for exercising at home or aiding concentration when working from home offer promising routes to offset this. Pricing strategies are designed to maximize both sales and profits. A debit posting to Salaries and Wages Expense of $670 was omitted. This pricing model can work well for services that provide a disproportionate level of value compared to the COGS. More can be done to harness the accelerated interest in functional benefits in the category, with 72% of category users and 14% of non-users agreeing that sports/energy drinks with added health benefits appeal to them. Tokyo: +81 (0)3 6228 6595. Lucozades prices vary depending on the seller etc. but a bottle of Lucozade varies between 1.50/2.50. Water Bottles cost around 10. Set the price below your competition. Which of the following psychologist most strongly emphasize that human behavior is powerfully influenced by the interaction between people and their physical, social, political, and economic environments? In relation to distribution, Lucozade uses producer-retailers-consumers distribution channel, while Red Bull uses, producer-agents-wholesalers-retailers-consumers distribution channel. Principles of Marketing Assignment Title: The 4Ps/Marketing Mix for Lucozade and Red Bull Page 2of 13 Executive Summary The primary objective of this report is to compare and contrast of two brands in relation to the effective application of marketing mix, which is also known as 4Ps (product, price, place, and promotion). The academy is established to help players from Ghana and across Africa gain recognition and advance their football careers. pricing, while Red Bull employs premium pricing strategy. The actual collection was for$750. b. Market offerings are limited to physical products, true or false? In addition, traditional supermarkets face increasingly intense competition on several fronts, most notably value for the money and convenience. Which type of market buys goods and services to produce public services or to transfer them to others who need them? Water Bottles cost around 10. A payment of $65 for telephone charges was recorded as a debit to Office Expense for$65 and a debit to Cash for $65. All of the figures, graphs, and tables have been redacted. "The $8.7 billion tea market continues to grow at a slow rate driven by smaller RTD brands and trendy kombucha. Suite 1100 Start a business and design the life you want all in one place. Course Hero is not sponsored or endorsed by any college or university. Beyond offering consistently high value and satisfaction, marketers can use specific marketing tools to develop stronger bonds with consumers, true or false? The expected dramatic decline in global GDP and the strong correlation of GDP with gross written premiums (GWP) imperil the P&C insurance industrys financials (Exhibit 1). Also, dont forget that you can combine multiple strategies together to create the perfect pricing for your offer. often use dynamic pricing, which is why the cost of a flight will change depending on the date. Pure juice chips away at juice drinks in share and indicates the direction of premiumisation. There are fewer buyers choosing nuts and yogurt as gifts compared to fruit and milk. Associate Director Food and Drink Research UK. According to the text, there has been a 6 per cent increase in the number of working women over the past two decades (from 52% in the 1990s to 58% today). The Appendix has provided the background for, Target market has been defined as a set of buyers who have common characteristics and, needs, which would be served by a firm (Kotler and Armstrong, 2010). When you choose to make your prices more expensive than your competition, itll mean two things. Project-based pricing is another strategy most often used by service-based businesses. Promotion So, make sure to test different prices to find out what works best for your product or service. Market reports provide appendices of data to support the research and insight produced. In relation to distribution, Lucozade uses producer-retailers-consumers Please Note: This is a sample report. Products which support the immune system and gut heath would be particularly timely given the spotlight on these aspects of health. WebLucozade Sport use their pricing to strategically position themselves above their competitors, retailing at 1.45 in Tesco, which is slightly higher than their main The beverage, Lucozade, was originally marketed as a nutrient rich beverage that was easily tolerated by a fragile or distressed digestive system. In relation to the this objective, this report has selected Lucozade Energy and Red Bull brands to compare and contrast how, effectively they apply the 4Ps of marketing. WebFigure 1: Short-, medium- and long-term impact of COVID-19 on sports and energy drinks, 2021. For example, the watch brand Rolex uses a premium pricing model. The key to this pricing strategy is to make your freemium offer genuinely valuable. The rise of a caf culture, especially in inner city and CBD precincts, has resulted in a new breed of consumer. This trend is an example of a(n) ________ change. I need to choose a topic or subject and submit it for approval, can i be assisted on topic choices on this question and how to put it as a proposal? Kotler and Armstrong (2010, p.76) defined marketing mix as the set of, controllable tactical marketing tools product, price, place, and promotion that the firm. gained market share because of these tactics. A pricing strategy is a method used to identify the optimum price for a product or service. WATTEAUCO.TRIALBALANCEJUNE30,2017\begin{array}{c} Since then, Face Impex has uplifted into one of the top-tier suppliers of Ceramic and Porcelain tiles products. Contact us on via phone or fill out a form with your enquiry. This includes product sourcing, packaging, shipping, storage, marketing, overheads, and any other cost required to produce and sell the product or service. Because your top competitors probably have a brilliant price strategy. An examination of the ledger and journal reveals the following errors. Lucozade is the original energy drink as well as the category driver. The sales of Lucozade Energy was 150 million in 2003 (Facebook, nd) and it went up to 229.3 million in 2004 and 253.3 million in 2005 (Nielsen, 2006). In 2010, Lucozade appears on the list of Top Britains 100 Biggest Brands, ranking the 9th (Nielsen, 2010). If youve ever walked into a discount store, youve experienced psychological pricing firsthand. A country with a(n) ________ economy has rich markets for many different kinds of goods. Our company has made one of the best approaches towards customers that we supply premier quality products. used this new product pricing strategy when it entered the market at just $7.99. WebSuccessfully adopting this strategy would have a company gaining a competitive advantage, as the customer would then view the product as unique or superior. Freemium pricing is when businesses provide a basic version of their core offering for free to encourage people to use the product or service. \textbf{JUNE 30, 2017} These features are necessary as marketing tools of a product. Dynamic-pricing organizations think less about volume and more about value. To succeed, you gotta find that sweet spot and this process starts by selecting the right pricing strategy. For example, although it may only take a copywriter one week to write a sales page for a client, the sales page could make the client hundreds of thousands of dollars. Within the energy drinks sector, Mintel (2017), considered Lucozade Energy as a refreshment energy drink that provides physical energy, through glucose and a mixture of various sugars, while Red Bull is acknowledged as a, stimulant drink that fuels both mind and body through caffeine and taurine to enhance, endurance, reaction time, and concentration. Brands:PepsiCo, Monster Energy, Lucozade, Red Bull, Tenzing, Rockstar, Carabao, Powerade, Boost, Relentless, Mountain Dew, Purdeys (Britvic), Emerge, Virtue, Rubicon, Train Your Gut, Driftwell, Soulboost, Xite, SiS Turbo+. United States of America, Mintel Germany GmbH For example, $100 NOW $75.. Both the companies have adopted different pricing strategies, promotional We groom talented players with the right technical, tactical and mental skills to enable them to compete as professional players at the highest level in football anywhere. Lucozade's ability to find a new market for its existing product is an example of ________. \text{Salaries and Wages Expense}&\text{3,400}\\ \text{Supplies}&\text{800}\\ A radio station that carries news, features and editorial opinions about your area is best classified as which type of public? Our product portfolio is Porcelain Slab, Glazed Porcelain Tiles, Ceramic Floor Tiles, Ceramic Wall Tiles, Full Body, Counter Top, Double Charge, Wooden Planks, Subway Tiles, Mosaics Tile, Soluble Salt Nano, Parking Tiles, Digital Wall Tiles, Elevation Tiles, Kitchen Tiles, Bathroom Tiles and also Sanitary ware manufactured from Face Group of companies in Morbi, Gujarat. Selecting a pricing strategy can feel overwhelming at first. Lucozade Energy has released a 60-second TV advert as part of the second stage of its 14m Find Your Flow campaign. This must be presented in an appropriate format, Write a case study based on your life, at any stage of your life and discuss the following: 1) Your counseling issue and/or concern. Leveraging the strategy is a matter of understanding where that phenomenon leaves your offering and leaning into how consumers perceive it. 2018- Strikers FC Academy . Over time once the company is established in the market the company will gradually raise the price to make a healthy profit. \text{}&\underline{\underline{\$\hspace{5pt}\text{13,371}}}&\underline{\underline{\$\hspace{5pt}\text{16,916}}}\\ In 1982, the manufacturer of carbonated drinks, the Coca Cola Group, acquired the feature film maker, Columbia Pictures, and retained control over it for almost a decade. Dynamic pricing like this isnt the most straightforward strategy, as it requires complex algorithms to be managed effectively. This pricing model works best in a saturated niche where consumers may choose one similar offer over another because of a slightly lower price. You may want to consider incorporating a geographical pricing strategy if you sell products in more than one country. Heres how it works: First, you would determine the total cost of producing and selling your product or service also known as the cost of goods sold (COGS). Lucozade $4.8 million to support sub-brands An investment of 3.5 million pounds ($4.8 million) will also be placed to support sub-brands Lucozade Zero and A. . Assignment Title: The 4Ps/Marketing Mix for Lucozade and Red, The primary objective of this report is to compare and contrast of two brands in relation to the, effective application of marketing mix, which is also known as 4Ps (product, price, place, and, promotion). The difference between human needs and wants is that needs are not influenced by marketers, true or false? List the differences in handling various methods of payment. The real benefits of dynamic pricing. Strikers FC Academy is focused on football development for players in Ghana and across Africa. 4 Playhouse Yard Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market. A classic bundle pricing strategy example is when fast-food chains like, This strategy can help you to increase your. There are many different types of pricing strategies each with its advantages and disadvantages. Consumer Lifestyle, Marketing & Promotion, The Future of Water, Sports and Energy Drinks: 2021, Patent insights: new directions in sports nutrition, UK Sports & Outdoor Fashion Market Report 2020, UK Attitudes towards Sports Nutrition Market Report 2020, Germany Sports Goods Retailing Market Report 2022, Attitudes Towards Gaming/Esports Thai Consumer 2022, US Sporting Goods Retail Market Report 2021, Sports Drinks in Japan (2021) Market Sizes, Sports Drinks in Brazil (2021) Market Sizes, The impact of COVID-19 on the sports and energy drinks market, Launch activity in 2020 and opportunities for 2021, Barriers for using sports and energy drinks, Factors prioritised when choosing sports and energy drinks, Consumer behaviours and attitudes towards sports and energy drinks, UK Sports and Energy Drinks market report, Impact of COVID-19 on sports and energy drinks, Figure 1: Short-, medium- and long-term impact of COVID-19 on sports and energy drinks, 2021, Robust growth over 2017-19; sales dropped 9% in 2020, Figure 2: Total UK value sales of sports and energy drinks, 2016-26, Spotlight on health should support exercise, The rise in working at home poses challenges, The ageing population remains a major challenge to the market, Red Bull and Monster buck the volume decline in energy drinks; sharp declines across the board in sports drinks, Figure 3: Leading brands value sales in the UK retail energy drinks market, 2018/19-2020/21, High levels of innovation centring on exciting flavours and naturalness; brands up the ante on sustainability, Adspend on energy drinks significantly drops in 2020, Figure 4: Attitudes towards and usage of selected brands, 2021, Penetration of sports and energy drinks at 39% and 31% respectively, Figure 5: Frequency of drinking sports drinks, energy drinks and energy shots, 2021, Figure 6: Types of sports and energy drinks drunk, 2021, A need to expand relevancy of sports drinks to attract new users, Figure 7: Reasons for not drinking sports drinks, 2021, A softer energising proposition could expand appeal of energy drinks, Figure 8: Reasons for not drinking energy drinks, 2021, Huge potential remains around naturalness; notable demand for new flavours, Figure 9: Factors prioritised when choosing sports/energy drinks, 2021, A need to assuage concerns over impact on sleep; innovation in added health benefits and mental focus would be timely, Figure 10: Behaviours relating to sports and energy drinks, 2021, Formats designed to be diluted appeal to two fifths of drinkers; advertising for energy drinks is off-putting for many, Figure 11: Attitudes towards sports and energy drinks, 2021, Innovation in added health benefits and mental performance would be timely, A need to assuage concerns over impact on sleep, Big potential in formats designed to be diluted before use, A need to explore new and more inclusive advertising angles, Spotlight on health should support exercise and increase demand for better-for-you products, The rise in working at home poses threats and opportunities, Figure 12: Short-, medium- and long-term impact of COVID-19 on sports and energy drinks, 2021, Figure 13: Market size for sports and energy drinks, 2016-2026, Lockdown and restrictions continue to hamper sales in 2021, Spotlight on health should support exercise; working at home poses challenges, Figure 14: Total UK value sales of sports and energy drinks, 2016-26, Figure 15: Total UK volume sales of sports and energy drinks, 2016-26, Figure 16: Key drivers affecting Mintels market forecast, 2015-2025 (prepared on 21 June 2021), Figure 17: Annual growth of sales of sports and energy drinks, by volume and value, 2008-12, COVID-19 hits sales of sports drinks the hardest, Figure 18: Total UK value and volume sales of sports and energy drinks, by segment, 2019-21, Energy drinks saw a more moderate decline in 2020, Physical activity levels had shown signs of improvement pre-COVID-19, Impressive sugar reduction achieved in response to Soft Drinks Industry Levy, Restrictions on volume promotions and ad ban confirmed, Delayed deposit return scheme penned for 2024 at the earliest, Impacts of Britains new trade relations will be limited for sports and energy drinks, A more inclusive message and added health benefits could help to attract older consumers, Figure 19: Trends in the age structure of the UK population, 2015-25, Red Bull and Monster buck the volume decline in energy drinks, Sharp declines across the board in sports drinks, Flavour innovation aims to peoples sense of adventure, Health and naturalness continue to be key NPD trends, Figure 20: Leading brands sales and shares in the UK retail energy drinks market, 2018/19-2020/21, Figure 21: Leading brands sales and shares in the UK retail sports drinks market, 2018/19-2020/21, Red Bull looks to watermelon and cactus fruit, Monster disrupts by taking inspiration from cocktails and nitro coffee, Figure 22: Selected launches of energy drinks featuring exciting flavours, 2021, Rockstar increases caffeine level in reformulated core drinks range, Purdeys rebrands and expands within the functional space, Figure 23: Purdeys rebrand and launch activity, 2021, Tenzing claims a first with its plant-based BCAA energy drink, Virtue launches Clean Energy drinks into supermarkets, Figure 24: Virtue Clean Energy Strawberry & Lime Flavoured Clean Energy Yerba Mate, UK, 2021, AG Barr launches Rubicon Raw Energy range, Lucozade targets the natural energy market, Healthy energy drink, Crave Drinks, launches in UK, Train Your Gut unveils worlds first probiotic sports drink, Grenade launches and expands Grenade Energy, Anti-energy drink Slow Cow Mind Cooler launched in UK after overseas success, Brands continue to look to alternative formats, Lucozade boosts the sustainability of its packaging, Figure 27: Total above-the line, online display and direct mail advertising expenditure on sports and energy drinks, 2019-june 2021, Lucozade Energy launches a 10 million Its On campaign, Raheem Sterling adorns new Lucozade Sport Always Believe drink, Lucozade Sport launches 2.5 million summer campaign in 2021, Tenzing unveils first national TV campaign, Boost Drinks launches Choose Now campaign, Rockstar launches Life is your Stage platform, Monster HydroSport announces partnership with England Rugby League, Grenade teams up with dance troupe Diversity, Figure 28: Attitudes towards and usage of selected brands, 2021, Figure 29: Key metrics for selected brands, 2021, Brand attitudes: Lucozade has a strong trusted, high quality and good value image, Brand personality: Red Bull, Lucozade and Monster score highly on the fun factor, Figure 31: Brand personality macro image, 2021, Lucozade seen as most refreshing, delicious and traditional, Figure 32: Brand personality micro image, 2021, Figure 33: User profile of Lucozade, 2021, Red Bull has the most fun image, but is also seen as the most overrated, Figure 34: User profile of Red Bull, 2021, Monster enjoys high brand satisfaction and frequent usage among its users, Figure 35: User profile of Monster Energy, 2021, Limited usage of Rockstar translates into a weak brand image, Figure 36: User profile of Rockstar, 2021, Huge potential remains around naturalness, Favourite flavour trumps a new flavour, but still notable demand for newness, Innovation in added health benefits and around mental focus would be timely, Formats designed to be diluted appeal to two fifths of drinkers, Advertising for energy drinks is off-putting for many, One in three adults make exercise a higher priority, Figure 38: Consumers who say doing exercise is a higher priority for them since the COVID-19 outbreak, by gender, 2021, Participation in exercise and frequency increases, however, a countertrend has also emerged, Figure 39: Exercise frequency, 2020 and 2021, COVID-19 forces people to get creative to keep fit, Figure 40: Taking part in more home workouts as a result of the COVID-19 outbreak, 2020, Public transport out; walking and cycling in, COVID-19 brings environment into further spotlight, Figure 41: Frequency of drinking sports drinks, energy drinks and energy shots, 2021, Overall usage is heavily skewed towards the younger generation, Figure 42: Overall usage of sports drinks, energy drinks and energy shots, by gender and age, 2021, Figure 43: Types of sports and energy drinks drunk, 2021, Figure 44: Reasons for not drinking sports drinks, 2021, Figure 45: Reasons for not drinking energy drinks, 2021, Flavoured energy waters could address concerns, Natural ingredients appeal to one in three, Spotlight plant ingredients to drive natural connotations, Figure 46: On-pack labelling on a multipack of Tenzing Natural Energy Drink, 2019, Figure 47: Factors prioritised when choosing sports/energy drinks, 2021, Figure 48: Behaviours relating to sports and energy drinks, 2021, Energy drinks brands can also move into the relaxation area, Figure 49: Launches of Driftwell and Soulboost brands, US, 2021, Innovation in added health benefits would be timely, Figure 50: Behaviours relating to sports and energy drinks, by usage of sports and energy drinks, 2021, A focus on mental performance offers big potential, Figure 51: Xite Nootropic Energy Drink, 2021, Scope to target the at-home exercise occasion, Figure 52: Science in Sports launch of the Turbo+ range for indoor training, 2021, Dilutable formats also offer potential around customisation, Figure 53: Attitudes towards sports and energy drinks, 2021, Figure 54: Attitudes towards sports and energy drinks, by usage of sports and energy drinks, 2021, Figure 55: UK value sales of sports and energy drinks, best- and worst-case forecast, 2021-26, Figure 56: UK volume sales of sports and energy drinks, best- and worst-case forecast, 2021-26.